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THE OPPORTUNITY
A generation whose stories, health, and care are
under-served.
1
Stories that disappear every day
12 million people aged 65+ in the UK carry life stories that will never be recorded. No tool exists that makes it easy enough. Every year that passes, memories fade and the people who hold them age.
2
Health changes that go unnoticed
Cognitive decline is gradual. Bi-annual clinic appointments produce snapshots. The changes that matter most happen between them — invisibly, and without record.
3
A system too fragmented to provide best care
Fewer than half of healthcare professionals feel able to provide best care — not for lack of commitment, but because they are let down by a system that isn't keeping pace with the scale of the challenge. Without seamless communication between health and social care, people fall through the cracks. Delayed diagnosis. Inconsistent care. Families left trying to coordinate everything on their own.
The scale and urgency
Dementia costs the UK economy £42bn a year — a figure set to treble by 2050. Yet the system meant to support the people living with it remains fragmented, data-poor, and under-resourced.
ONE-STOP SOLUTION FOR THREE PRODUCTS
One Solution. Three Outcomes
When Helen tells her story through VBuddies, she receives a memoir for her family. Her clinician receives continuous cognitive monitoring. Her care team receives a living profile that tells them who she is — not just what she needs
VBuddies Memoir
A living memoir,
in your own words.
Conversational memoir creation made made easy. Simply talk.
A beautiful memoir document ready in two weeks - growing for as long as there are stories to tell.
VBuddies Health
Cognitive motoring that happens at home.
Early and continuous 'between appointment' monitoring for GPs and memory clinicians. Longitudinal cognitive data, appointment preparation and alert system all in one clinical dashboard.
VBuddies Care
Person-centred care, built from life stories.
CQC compliant person-centred care plans in the resident's own words. AI conversational pre-shift caregiver briefings. A live care profile that keeps pace with the individual - not the paperwork.
THE MARKET
Three large markets.
One platform.
12m+
People aged 65+ in the UK
The primary memoir audience. Growing by 300,000 per year. Underserved by existing digital products.
1 million
People living with dementia
In the UK today. 1 in 3 people born in the UK will develop dementia in their lifetime. Early detection is the clinical priority.
£15Bn
UK care sector annual spend
1.5 million care workers. CQC compliance is a universal operational requirement. Person-centred care is the regulatory direction of travel
The UK is our first market. The ageing population challenge is global.
GET IN TOUCH
Investor, clinician,
or care organisation?
We are actively speaking with investors, memory clinic partners, and care organisations. Leave your email and we will be in touch within one working day.